Everyday in my work I am confronted with brand new marketing challenges, but the solutions are rarely new ones. Rather, a process of "connecting the dots" with tried and true basics usually delivers appropriate solutions. The creativity of that process is what makes my job a exciting; it often feels like starting a brand new job everyday! This blog is meant to be a compilation of my observations of those basics, and maybe a few examples of how we integrated them into real world solutions. Looking forward to your feedback