11/20/2007
For Immediate Release:
For further information Contact: Chris Nielsen, CEO, 508 XXX XXX
CNP Integrations builds user friendly audio production services into its CBRM focus
CNP means you can market online today; on the cutting edge of the cutting edge.
Boston, MA – CNP Integrations is pleased to announce a strategic partnership with Holdcom, the leader in the audio marketing industry, to integrate its branded, online audio production service. This solution offers effective audio marketing tools including Voice-over, message-On-Hold solutions and voice prompt production for telephone call processing and web audio applications.
“We are proud to integrate this latest innovation with CNP, Harvey Edelman, CEO of Holdcom explained. “Their long standing alliance with Holdcom has grown into a Partner relationship on the strength of their consistently satisfactory fulfillment of our customer audio marketing needs, and the effectiveness of their services”
The alliance provides a powerful resource for CNP, whose core business is consulting and implementation of cutting edge web-based CBRM solutions. The marketing functionality of the Holdcom offerings fit into CNP’s vision to provide a central, effective, affordable launching point for empowering clients’ business systems. What in the past might have been a daunting task for a business owner, marketing personnel, or even telecom personnel is now simplified to three easy steps.
The CNP portal (www.cnpintegrations.com) now features the online audio production service with individual departments for each audio marketing service. This allows users to sample a wide range of voice talent, and music tracks. A host of cutting edge features make the store easy to use for what in the past might have been a daunting task for a business owner, marketing personnel, or even telecom personnel. The online solution offers customers exclusive discounts and accepts all major credit cards.
CNP founder Chris Neilsen, who himself has a foundation in professional audio performance and production, says, “The human ear processes infinitely more data than our eyes. Since our eyes are so heavily bombarded by marketing and directive messages today, the addition of audio interactions enhances the entire CRBM process, whether it’s in the CRM integrated phone monitoring systems we provide or the online marketing presentations we develop.”
CNP’s own drive to serve its market on the cutting edge has led to an arsenal of unparalleled tools to modernize its clients’ business model and maximize marketing potential. This focus attracted the attention of HOldcom. Whether CNP customers need strategic input, change management, or want to hire the firm as a solutions provider as well, CNP delivers world class, cutting edge information and tools, like the new audio production service.
“CRBM” is the new watchword for companies determined to stay a step ahead of their competition. The acronym denotes “Customer Relationship Business Management.” The evolving science of engineering and implementing solutions in this category is moving at a lightning pace. CBRM is the inevitable and powerful combination of CRM and Social Networking technologies. CBRM integrates any company’s front and back office functions and extends it right into their customer’s lives.
CRBM systems obviously enhance CNP clients’ productivity, thus by default, profitability. More importantly though, business is fundamentally driven to adopt these new systems because of a societal mutation brought on by the pervasive “new internet”.
According to CNP’s CEO, Chris Nielsen “People have embraced a wholesale adoption of the web; instead of expecting a bill in the mail they expect to be able to see their account online and pay it there. Not only is the public doing their business online if they can, they are communicating and relating there as well. The seminars we attended focused on research around Social Networking. We all grew up with a few TV stations and a landline. Today’s customers have cell phones, iPods laptops on line 24/7, email, blogs, videoblogs, podcasts and thousands of media outlets to choose from. And it all starts on the net. Obviously, the addition of audio production capabilities for our customers is a critical addition.”
“Marketing has been turned inside out with highly detailed ways for like-minded people to connect and communicate and especially, to make all kinds of transactions on; goods and services, financial, romantic, intellectual. Look at places like MySpace and YouTube. Those social networks can literally drive public opinion, politics and history.
“The internet has made borders and distance a minor concern. In order to compete in a virtual world, you just have to have a positive online business interface with the globe. It’s not a fancy option anymore… it’s the minimum requirement to stay in business.”
Neilsen, a recipient of many innovation awards in his work with interactive on-line training solutions and collaboration tools, spent several years developing an “open-source” approach to core web and CBRM technologies, citing the economy of scale and flexibility to serve customers’ specific needs. Simultaneously, Neilsen discovered that organizational support for these technologies has yet to be developed effectively.
“The open source approach has given us faster development cycles, and lets us take advantage of a far greater base of innovation in our industry. Our unique position here is the ability to “connect the dots” and support the client. Most of all, our approach affords cutting edge technology, and support for it, at a remarkable price point.”
CNP Integrations provides its customers consulting and real-time solutions to integrate all facets of the client’s business into a streamlined, online powerhouse. Staying ahead of the technology curve in an industry that feels a sea change on a weekly basis is not an easy task. The internet has become a make or break proving ground for many industries. CNP is on the frontline of the effort.
About CNP Integrations Inc; “We Empower Your Customer Engagement”
CNP Integrations is a unique business consulting firm created to empower your small to mid-sized business in areas of current and future Social Networking, CRM (Customer Relationship Management) and CRBM (Customer Relationship and Business Management) practices. CNP provides software solutions that integrate online business information for both internal and external stakeholders, improving the client’s overall customer experience, brand image and project management efficiencies. CNP Integrations is a global partnership with US corporate offices Massachusetts, and worldwide online. Contact us on www.cnpintegrations.com or landline 011.508.644.1299